E-commerce Trends

E-commerce Trends 2020

E-commerce Trends

E-commerce is the process of buying and selling things online. The trends of e-commerce are changing rapidly in today’s world. There is better customisation of policies and integration. This article talks about the e-commerce trends of 2020. This will tell you how to improve your performance.

Increase in mobile shopping

There was significant increase in mobile commerce recently. There was more sales from mobile phones in the year 2016 to up to 15%. 73% of buying and selling will be on mobile devices for the year 2019. The figures are not negligible. Businesses need to tap from better e-commerce experience with customers. The growth of e-commerce increases with more people using mobile devices for their purchases. More people now shop online than before. Ensure that you optimise your website users to make it accessible to more audience.

Effects of the environment on buyers

The art of green consumerism is increasing since there are more environmental concerns from buyers today. Businesses should encourage sustainable practices. People get more conscious of the environment and businesses need to take decisions that are friendly to the environment. The practice includes sourcing products that are eco-friendly. More demand for the environmentally friendly products ranging from skin care products or meat is now trending.

Increasing online shopping

Growth records increase in online shopping in recent times. Shopping online is now more popular than before. Statistics show that sales increased from 1.3 trillion in the year 2014. It is now heading to 4.5 trillion. More and more people now shop online and this is due to certain factors. Buyers now buy their goods online more than before. Websites are becoming more customers friendly leading to more people buying things online. 

The use of social media

There is an increase in the number of people who make use of social media. Instagram checkout and ‘buy’ option of Facebook is now available. Social media play a lot of role in encouraging e-commerce. It influences the way people buy things today since there is much information about products and services on social media. Social media are the platform for discovering brands. Consumers now spend a lot of time on e-commerce and Instagram. The users of Instagram and other businesses are now more reachable. Platforms such as AliDropship. There are updates coming from Facebook and Instagram to reach the needs of their buyers. Social media inspire brands and tell people about goods and services.

More people use mobile payments

More people now use mobile payments. Research confirms that 26% of people using online payments moved to 37% in the year 2018. More and more people make use of their mobile phones for payments. China is ahead of other nations in terms of mobile payments. Mobile payments have increased since there are more transactions online, car sharing and food delivery. Mobile payments methods lets you share product costs with people. Example is the UberPOOL from Uber. Mobile payments trends now by a lot of companies and firms.

Artificial Intelligence

More retailers are more willing to invest on artificial intelligence than before. Research confirms that these retails are willing to invest in activities that will promote services to available customers. These tools include automated platforms that produce offers that are timely including chatbot for queries. Artificial Intelligence is useful for discounting and pricing including forecasting. Artificial Intelligence will get stronger in coming times. Retailers invest in sectors like customer service where they use Artificial Intelligence to know how customers react to products and services. This plays a role in how the retailers promote customer experience.

Subscription method of e-commerce

This is the kind of e-commerce where the customers get certain products repeatedly. This may involve discovering products through  sampling them. This is a growing method for buying things online. The subscription have witnessed far above 100% in a year in the last 5 years. Subscribing is getting more popular as a method of purchasing things. Items like vitamins, beer, pet food etc. There is an increase in consumer recognition. Subscribing for a product helps to save some time. People buy products repeatedly to offer better user experience for products. Customer service and website design are part of it. This can develop better customer experience and enhance the business. 

The era of personalization

Personalization have some impacts on the relationships with customers. This is a way to satisfy the customers. Those who shop things online need to get products they are searching for and they appreciate an experience that involves personalization. E-commerce sites want to investigate how to offer a better shopping experience to customers through email or through discounts.

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