How To Drive Traffic To Your Online Store
Are you searching for ways to increase traffic to your store online? There are ways to encourage more buyers and that is by knowing what your customers need. This article tells you ways to drive traffic to your online store.
Use of premium content
The art of publishing content that is valuable is a way to drive traffic. Running an e-commerce shop does not have only to do with marketing products and services. A lot of customers want more information and running a WordPress website is a way to do that. Providing valuable content to your customers enables them to visit your shop more. Public news, tutorials and reviews that will bring more visitors to the website. Make content engaging to encourage buyers.
Use of Google AdWords
This is among the best ways to increase traffic to a website. Those who have a budget with limits will be able to pay for advertisement with Google AdWords. Google AdWords refers to a method of advertising for drawing people to your website. It means the person pays for the ad when a person clicks on the website, calls or looks at the video. A lot of ways exist to handle this.
Display some banner ads or text on applications, websites and Gmail
- Display ads inside YouTube and target audience according to demographics or interests.
- Promote applications from the online store through iOS and android services
- Display video ads using YouTube and targeting the audience according to their demographics and interests with their place and age.
You can track and optimise your ads for promoting ROI. UTM can track limits to a landing page. Using a pay-per-click budget is suitable too.
Use of a referral program
Using a referral program is one way to engage customers and move traffic to e-commerce. Example Evernote lets users invite some friends to sign up for some premium services. Tell your followers and customers to share your information with social media and email. Using free shipping on coming purchases, discounts and credit can urge your buyers.
Use of guest blogs
Using an engaging content on your website helps to attract people to a website. The same thing goes on guest blogging. This is a process of providing blog content to other blogs. Example is SitePoint which engages, informs and inspires the entire community. The website is open to guest blogging when the guest post goes live you get a link that takes people to your website. You may use 2 or 1 back links in your content to move people to your shop online. Even though this method takes time to move traffic to a shop, it is a way to become an authority in your shop and bring the brand to some audience which you are yet to reach.
Use of email marketing
The use of email list is among the methods for moving traffic to a shop online. You can use campaigns for new customers that are yet to buy from you and earlier customers. You can form a marketing campaign that supplies the needs for users. Example is that you can invite new visitors to subscribe to your list and target customers with promotional campaigns.
Social media and video content
There are more consumers of videos including social media. Facebook ads are an example. The points are notable for video advertising.
- A lot of consumers watch videos online even though this may cost data.
- Video content attract more visitors on Facebook and online video ads will account for more traffic in the year 2020. Twitter and Facebook are creating more awareness by joining potential bases of customers and generating more customers. This method will fetch more traffic to a website.